2024-03 Facebook Social Deprecated Metrics

Introduction

This document outlines the Facebook Page Insights metrics that have been deprecated across all API versions.

Deprecated Metrics

Insights-Page Report

page_content_activity
page_content_activity_unique
page_content_activity_by_action_type
page_content_activity_by_action_type_unique
page_content_activity_by_age_gender_unique
page_content_activity_by_city_unique
page_content_activity_by_country_unique
page_content_activity_by_locale_unique
page_impressions_frequency_distribution
page_engaged_users
page_consumptions
page_places_checkin_mobile
page_places_checkin_mobile_unique
page_places_checkins_by_age_gender
page_places_checkins_by_locale
page_places_checkins_by_country
page_positive_feedback_by_type
page_positive_feedback_by_type_unique
page_cta_clicks_by_site_logged_in_unique
page_cta_clicks_by_age_gender_logged_in_unique
page_cta_clicks_logged_in_by_country_unique
page_cta_clicks_logged_in_by_city_unique
page_call_phone_clicks_by_age_gender_logged_in_unique
page_call_phone_clicks_logged_in_by_country_unique
page_call_phone_clicks_logged_in_by_city_unique
page_call_phone_clicks_by_site_logged_in_unique
page_get_directions_clicks_by_age_gender_logged_in_unique
page_get_directions_clicks_logged_in_by_country_unique
page_get_directions_clicks_logged_in_by_city_unique
page_get_directions_clicks_by_site_logged_in_unique
page_website_clicks_by_age_gender_logged_in_unique
page_website_clicks_logged_in_by_country_unique
page_website_clicks_logged_in_by_city_unique
page_website_clicks_by_site_logged_in_unique
page_fans_gender_age
page_fans_by_like_source
page_fans_by_like_source_unique
page_fans_by_unlike_source_unique
page_views_logout
page_views_logged_in_total
page_views_logged_in_unique
page_views_external_referrals
page_views_by_profile_tab_total
page_views_by_profile_tab_logged_in_unique
page_views_by_internal_referer_logged_in_unique
page_views_by_site_logged_in_unique
page_views_by_age_gender_logged_in_unique
page_posts_impressions_frequency_distribution

Insights-Post Report

post_activity
post_activity_unique
post_impressions_fan_paid
post_impressions_fan_paid_unique

What Actions Should You Take?

• If no action is taken, deprecated columns will be retrieved with null values.

• If you want to remove those columns from the Target table, run the river in Overwrite loading mode.